Yes Machine

The machine that makes you go yes

Design is now one of the most popular subjects for study in UK universities. There are 160,000 people studying Creative Arts and Design. (There are only 140,000 people studying Engineering and Technology.) This seems astonishing to me. But it also tells me something about the culture we live in. In our industrialized, corporatized, technologically sophisticated society, people fear becoming faceless cogs, just as much as they did during the industrial revolution. They crave the ability to make things, to make a mark that they can call their own.

—An amazing piece of writing by Adrian Shaughnessy, probably my favorite design writer. He explains Graphic Design to a Layperson. What is its significance? Its history? Its perspective?

I wanted to write such a piece for months without finding the right words, so it is absolutely stunning to read it by one of my favorite design writers.

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